The first five minutes
Onboarding, aha moments, and choice architecture — how products earn adoption before attention runs out.
Case studies
Where AI test authoring should land first
Everyone is building AI that writes web tests; the crowded direction is probably the wrong first move. This note holds the thesis that mobile app testing — where authoring expertise is scarcest and tooling competition thinnest — is where AI test authoring earns its keep first.
Developers can be nudged
BrowserStack's test dashboards are at their best when a team integrates the SDK — and a large share of teams never did, missing most of what the product could do for them. I designed the nudge system that closed the awareness gap: behavioral choice architecture applied to an audience that famously hates being marketed to.
Onboarding is where the product argues its case
Automate TurboScale — BrowserStack's managed automation-grid offering — gained a cloud-hosted tier, and the onboarding had to sell two different value propositions without splitting into two products. I redesigned the journey around explicitly named aha moments: run a test on the trial grid, then run one on your own — and everything else got out of the way.