Themes
The site is organized around themes — narrative arcs that pull together case studies, essays, and curated picks. The spider web on the home page is the visual version of this list.
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Designing for trust
How interfaces earn — and lose — trust at scale, starting with AI that nobody notices.
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Seeing systems
Dashboards, usage visibility, and the design work of making complex test infrastructure legible at a glance.
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The first five minutes
Onboarding, aha moments, and choice architecture — how products earn adoption before attention runs out.
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Designing with AI
AI features people actually adopt — authoring, prediction, and agents designed as experiences, not demos.